The website needed to not only reflect the high quality of the programs offered, but the emotional and life-changing experience they provide.
Create a website that reflects their brand, caliber of work and programs, and growth as an organization (the “grown up GREEN”).
Better connect and communicate how their mission and programming addresses real global initiatives.
Increase applications from new audiences while ensuring the right students are applying.
Position The GREEN Program as thought-leaders and do’ers in experiential learning and sustainability initiatives.
Communicate with a range of stakeholders with different needs — students seeking opportunities, the parents who are likely paying for it, and the educators and school administrators giving credits.
Working with the highly collaborative, engaged, and creative team at The GREEN Program made for an exceptionally painless and delightful experience. Here’s a look at some of what we did with their team:
We spoke to GREEN alum, ambassadors, program partners, and their internal team to gain an in-depth understanding of the organization's goals, programs offerings, and the educational and emotional journey they provide our next generation of sustainability leaders.
Through a collaborative workshop with their internal team we had a chance to roll up our sleeves and dig into their content needs while focusing on how to visually convey their brand and program experience.
Due to their rapid growth we learned that they had largely been “building the car as they drove it” — which lead to a brand that lacked cohesion. We took this opportunity to refresh and update their logo to better reflect their brand and new website.
The redesign process was truly collaborative and iterative. The GREEN team’s interest and commitment to thinking big and adjusting small meant we could reach the perfect vision as partners. It was a pleasure to co-create with such an engaged team and the end result is a true testament to the power of a strong partnership.
We spent several days coworking at their space and ours during the content entry phase of the website. This meant we could answer questions, make adjustments, and squash bugs in real time — making the launch of the new site collaborative and stress-free.
The most impactful stories about The GREEN Program come from the students and alumni themselves. The new website showcases these transformational individual and educational experiences. We designed flexible program pages where the GREEN team could tout the benefits and outcomes of participating in the program and connect the location of the program, the where, to the why.
As a successful and growing organization, it was key that their website be designed and engineered to grow with them. As their story will continue to evolve, so will their impact. Flexible templates and content structure enables their team to build beyond their current offerings and add to the site as they expand over time.
Since launching, The GREEN Program has seen a measurable increase in applications and a jump in the number of students reaching out to the team for more information.
The GREEN Program team is active on social media and always producing new content. Apostrophe has given their team a tool to easily publish and share this content on their website.