Our Work
Our process for the redesign was built on a true partnership with the Science Center marketing team.
Interviews
We interviewed a variety of stakeholders including internal staff, leadership, board members, and program participants. These conversations gave us invaluable insights into the complexities of the services and programs under the Science Center umbrella. We discussed project goals, needs and audiences for the website as well as the Science Center brand as it stood, and where it hoped to go in the future.
Workshop
Convening in the form of a collaborative workshop allowed both our internal team, and the marketing team at the Science Center to listen to range of stakeholders including The Board of Trustees and a multitude of different departments. We were able to explore the needs and goals of the website's user experience, as well as visual design preferences.
Website Redesign
Our main goal was to bring clarity to the mission and values of the Science Center. With a cohesive design system, we were able to organize the many services and programs within the organization while also highlighting the people, purpose, and community aspects of the Science Center. The many levels of collaboration through the design phase, including communication between P'unk Ave and the internal marketing team, and presentations to the leadership team, made for a smooth redesign process.
Coworking and Content Entry
We had several coworking sessions with the Science Center team both at their offices and at P'unk Ave throughout the content entry phase of the project. We were present to answer questions, make any necessary adjustments, and continue to educate the Science Center team on their new content management system. This made for a smooth transition and a stress-free launch.