Lots of existing research proves that children are healthier when they play outside. The NaturePHL team wanted an online tool where parents and caregivers could easily find ways to get outside in Philadelphia.
We conducted interviews with clinicians from CHOP, researchers from the Forest Service, staff from the City of Philadelphia Parks and Recreation, and the Schyulkill Center to determine the goals and needs of the project. We then led a workshop to share learnings and align a vision, and created a visual interface with searchable park amenities.
Through our research we uncovered that the the original name—NatureRx—did not resonate with potential users as the term "Rx" was unclear. We wanted to be clear in what the service provides to its users—access to nature in Philadelphia—and so we helped guide the renaming to NaturePHL.
To go along with the name change we created a mark that communicated the cross section between health and wellness and nature.
In our creation of this tool, we set out to answer the initial question: How do doctors effectively prescribe outdoor play for kids?
It was important for us to create something that was easy to use, lowered the barrier of entry, and was accessible to all audiences—doctors, patients, and caregivers.