Creating a product
After months of research, we identified an opportunity to create a tool for the Appalachian Trail community. It enables users to live and relive their experiences on the trail through capturing, sharing and viewing a collective tapestry of moments.
The trials, the triumphs, the joys and the community could be preserved and felt through an image, a sound, a drawing, a song, a video, a word or a sentence. Perhaps the most crucial element of this design is that Latch allows individuals to share these snapshots without interfering with the experience itself. The app’s simple and minimal interface lets users record and share these moments while still being in them.
Latch automatically populates an online tapestry and interactive map, giving a voice and window in on what’s happening on the Appalachian Trail. Additionally, Latch shares these moments through preselected social media channels —freeing users to stay connected with nature and not their digital tools.