Kelly/Maiello came to us looking for help in bringing their web presence up to speed with the changes their company had undergone. With a rich history and strong reputation in Philadelphia, they needed a website that properly communicated their vision of the future, conveyed their values and personality, and established them as the credible experts they are.
After a series of stakeholder interviews, we held a collaborative workshop session with the Kelly/Maiello team where we focused on identifying the key aspects the website needed to highlight. It was important to recognize that there were new and exciting things happening with the firm, but stay true to the fact that they are storied designers within the community.
Working with other designers is always a fun challenge, and especially when they are masters of a different medium. As this project moved through the design phase the Kelly/Maiello team were awesome partners who really took to experimenting with many different approaches and sweating the details. It's not always you can be sitting side by side with a client, nudging hex values to make the perfect warm gray or golden yellow—we welcomed the chance to collaborate with people who are as passionate about the micro aspects of design as we are.