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Websites & Apps

Kelly/Maiello Architects

Kelly/Maiello Architects are a diverse team of architects and planners who are shaped by their past, and looking to the future. 

Kelly/Maiello came to us looking for help in bringing their web presence up to speed with the changes their company had undergone. With a rich history and strong reputation in Philadelphia, they needed a website that properly communicated their vision of the future, conveyed their values and personality, and established them as the credible experts they are.

 

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We refreshed the Kelly/Maiello logomark to help bring the visuals of their brand in line with their vision for the future.

Our Research

After a series of stakeholder interviews, we held a collaborative workshop session with the Kelly/Maiello team where we focused on identifying the key aspects the website needed to highlight. It was important to recognize that there were new and exciting things happening with the firm, but stay true to the fact that they are storied designers within the community.

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Through our research phase we identified the need for the Kelly/Maiello website to function as a lead generation device and further, a means to close new business.

If we could present the work in a way that was appealing and clear to the website audience group of potential clients, we could improve the way they functioned as a business. This helped drive many of our design decisions.

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Partners In Design

Working with other designers is always a fun challenge, and especially when they are masters of a different medium. As this project moved through the design phase the Kelly/Maiello team were awesome partners who really took to experimenting with many different approaches and sweating the details. It's not always you can be sitting side by side with a client, nudging hex values to make the perfect warm gray or golden yellow—we welcomed the chance to collaborate with people who are as passionate about the micro aspects of design as we are.

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Kelly/Maiello Architects' new website allows them to properly demonstrate who they are, what they care about, and their approach to "making good places."

 


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Have a project in mind?
Reach out to Geoff & Joanna to start a conversation!
hello@punkave.com 215.755.1330
Geoff DiMasi
Principal & Strategy Director
Joanna Hecht
Partnerships Coordinator