While the JVC team was successful at collecting images and stories that captured the life-chagning experience of serving as a Jesuit Volunteer, their previous website didn’t allow them to share that content in a way that reflected who they are as an organization. They sought a redesigned website that is engaging for potential volunteers, former volunteers, and donors.
Former Jesuit Volunteers (FJVs) remain engaged with JVC long after they serve, supporting the organization through both donations and help with recruitment. Using previous survey research as a foundation, we spoke directly with FJVs to understand the types of stories and content that capture the experience they remember and connect with.
Recruitment is a key goal for JVC, with current college students and recent college graduates as primary audiences. A major goal in the redesigned website was to provide them with both the emotional, personal content that would make them want to apply and the practical steps to help them understand how to apply.
At the visual design workshop, a combination of “handwritten” script and more refined, modern typefaces appealed to participants as they sought to identify visual elements that were both “gritty” and uncluttered.
We incorporated this into the design system for their new website, where hand-drawn elements complement bold, modern typeface. The hand drawn elements on the site are meant to convey the act of journaling (which is very important for JVs) and the hands on, personal experience of serving.