Former Jesuit Volunteers (FJVs) remain engaged with JVC long after they serve, supporting the organization through both donations and help with recruitment. Using previous survey research as a foundation, we spoke directly with FJVs to understand the types of stories and content that capture the experience they remember and connect with.
Recruitment is a key goal for JVC, with current college students and recent college graduates as primary audiences. A major goal in the redesigned website was to provide them with both the emotional, personal content that would make them want to apply and the practical steps to help them understand how to apply.