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January 31st, 2011

U-Turns $1

Geoff DiMasi
Founder

I walk through the Italian Market (or as the old-timers call it, 9th Street) on a very regular basis. It is a place where you can experience commerce in a very visceral way. Merchants call out prices for oranges ("$3 for 10, sweet as honey") and signage is made by hand and adjusted on a moment's notice.

This morning I came across a classic sign for a parking lot right off the market.

 Hour is $3.

All Day $5.

U-Turns $1.


I salute this convergent moment of business and humor.

Geoff DiMasi
Founder

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