My original intention was to create a book of this signage with a photo on the verso (left) page and a tracing of the letterforms on the recto (right) page. Something like below:
I had also wanted to invite type designers like Matthew Carter and other knowledgeable people to write commentary for the book. At one point, I mentioned this to Matthew after a lecture at UArts, and he seemed interested.
Since the Italian Market is considered to be one of America’s oldest outdoor markets, it allowed me to photograph a vast array of signage history in a very small area. Even a casual observer might notice that the signs range from the handmade to machine-made, from old to new.
The other night, while watching Helvetica, the movie, it occurred to me that Flickr would be a great way to get the photos up on the web and allow for commentary from everyone. The book could wait… or maybe never happen.
I found the set and uploaded them on our Flickr account last night.
This morning, I wake up and bang. One of them is featured on Philebrity. Yeah.
Just happy to dust them off and start the dialogue.