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May 17th, 2007

Typography in the Italian Market

Geoff DiMasi
Founder

I have been working on-again, off-again on a pet project documenting typography/signage in the Italian Market (aka 9th Street Market) in Philadelphia for a while now. The market is about 50 feet from our studio. 

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My original intention was to create a book of this signage with a photo on the verso (left) page and a tracing of the letterforms on the recto (right) page. Something like below:

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I had also wanted to invite type designers like Matthew Carter and other knowledgeable people to write commentary for the book. At one point, I mentioned this to Matthew after a lecture at UArts, and he seemed interested.

Since the Italian Market is considered to be one of America’s oldest outdoor markets, it allowed me to photograph a vast array of signage history in a very small area. Even a casual observer might notice that the signs range from the handmade to machine-made, from old to new.

The other night, while watching Helvetica, the movie, it occurred to me that Flickr would be a great way to get the photos up on the web and allow for commentary from everyone. The book could wait… or maybe never happen.

I found the set and uploaded them on our Flickr account last night.

This morning, I wake up and bang. One of them is featured on Philebrity. Yeah.

Just happy to dust them off and start the dialogue.

 

Geoff DiMasi
Founder