This week we kick off our new book club here at P'unk Avenue. I picked the first selection: The Paradox of Choice: Why More Is Less
by Barry Schwartz. I have been reading this and found it to be useful when both considering how to design an interface, organize content and live life in general. Another cool aspect of this pick is that Swarthmore Professor Schwartz lives in Philadelphia a few blocks from our studio and uses some Philadelphia-centric stories to illustrate his points.
Feel free to read along!