At the beginning of the summer, we were approached by Charles Gilbert (yes, relation) to handle the branding and promotion of his newest work: Gemini the Musical
. From the summary:
When Francis Geminiani comes home from Harvard to his working-class neighborhood, he faces his biggest challenge yet: coming out to his macho father, Fran. Based on the long-running Broadway comedy, Gemini the Musical features a cast of unforgettable characters and a score as tasty as good South Philly gravy.
After premiering at the Prince Music Theatre in Philadelphia, the show had been accepted into the New York Music Theatre Festival
, an intense musical theater showcase that happens each fall. Our job: to design an identity that would help the show stand out among its peers at the festival.
We based the concept of the logo off of a central element in the show: the main character's birthday, and the climactic scene that develops around it. After several revisions of the logo, we turned to Brian Biggs
and his exceptional illustration skills to refine the image into its final form. The rest of the show's identity incorporates the same birthday cake theme through the use of photography.
We are all looking forward to the New York premiere of this show. Tickets go on sale September first, so take a look at the dates
and see if you can make it.