Ask a book designer to define the terms 'ui pattern' or 'vertical rhythm' and you might get a blank stare. Neither of these terms existed until the recent past, but Google returns plenty of results for both. So why is it, then, that neither term will impress someone working in the world of gutters, margins, and bleeds?
The 'why' is that both terms essentially account for concepts that have existed since monks first put quill to paper in the era of illuminated manuscripts.
As a designer raised on the fruits of the modernist masters like the Bauhaus and International Typographic Style, it's exciting to see activity around the transfer of knowledge still so present on the web. Just don't be surprised if I still refer to a 'layout' instead of a 'pattern'.