January 5th, 2009

Holiday Punctuation

Geoff DiMasi
Principal & Partnerships Director


The year-end holidays are always a good time to spread some cheer.

Last year, we silk-screened on coffee bags and worked with local roasters, Old City Coffee, for our gift. This year we took the opportunity to work with a local baker, Zoë Lukas, owner of Whipped Baked Shop. She had "our" apostrophe fabricated into a cookie cutter and then baked and decorated 100 of these beauties.

Not only did they look great, they were delicious.

Most importantly, we were reminded of the old adage, "it is better to give than receive". It was great to get so much warm feedback from our clients that received the gift, and the experience of working with Zoë was fantastic. Supporting other creative entrepreneurial people is its own reward.

Looking forward to figuring out next year's project.

Geoff DiMasi
Principal & Partnerships Director

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