When P’unk Ave identified that our website was not growing with our company in the way we needed it to, we decided to start the redesign process. We thought to ourselves: this will be fun! We design solutions for people every day, and a lot of those products are websites. Creating a website for ourselves is something we are especially qualified for—and yet, when we really got to going, nothing came quite as easily as we expected.
Firstly, it is incredibly difficult to find the time to design for yourself when the majority of your time is spent designing for others. Prioritizing this work for a new punkave.com was, at times, trying. It was hard to feel like we weren’t cheating on other work. Understandably, our own redesign was always the first thing to be moved to the bottom of the list of to-dos. Clients and potential future clients take note: even to our own demise, you are our number one. Our ride or die.
Anyway, we approached this challenge of finding and making time several different ways over the year and a half (gasp) we spent in redesign limbo. We tried designating Fridays, we tried asynchronously chewing away, we tried an overnight trip off-site to Lake House Inn where the full team was sprinting. Each time, we made progress—sometimes big leaps, other times small—but none of these approaches were able to continue and sustain the forward motion the project required.