Platt Labs are explorers and pioneers of the human condition known for asking some of the most challenging questions in 21st century neuroscience—and developing innovative ways to find the answers.
The Need
Michael Platt, the Principal Investigator of Platt Labs, came to us looking for help with branding his neuroscience lab based out of University of Pennsylvania and bringing his message online.
The site was to act as a central information hub for Michael—his work as a scholar, teacher, and researcher—as well as a means to connect him and the lab to other areas outside of neuroscience in which their research could have an impact on society.
Michael had recently moved from Duke to Penn after being receruited as a part of the PIK Professors iniative. It was important to position his lab and their efforts in the right way at this critical time, making his move known and creating a space where the lab would be well represented.
One thing was clear as we began our engagement with Michael—he is not your average scientist, and the way he was to be represented shouldn't be either...