The Outcome
Quickly segmenting users
The main site navigation quickly segments users by player’s gender, sport, and region. This helps newcomers to quickly find information relevant to them, including images and copy that capture NXT’s culture and brand identity.
Focusing on calls to action
In the redesigned site, we created clear entry points directly to team registration, waiver forms, vendor signup, and college coach signups. These allow returning users, already familiar with what NXT has to offer, to meet their objectives without combing through the rest of the site.
Using technology to streamline workflow
Through an integration with LeagueApps, event descriptions and details are pulled onto the NXT website, keeping it in sync with their league management and registration software.