The Appalachian Trail Conservancy (ATC) has been paying close attention to how demographic changes will impact the recreational use and preservation of the Appalachian Trail, a 2,190-mile footpath that extends along the US East Coast, from Georgia to Maine.
They asked us to partner with them on a research and strategy project to:
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Support their 5-Year Broader Relevancy Goal and strategic vision
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Audit and synthesize existing programs, research, and their internal organization
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Identify opportunities to engage with a younger and more diverse audience, with the goal of protecting the trail for future generations